October 9, 2012

There’s a lot of buzz about The New York Times’ new Web-based iPad app. Here’s what you need to know as a subscription site executive: The app is Web-based and uses HTML5 technology. This means that the app is not “native,” but can be updated without having to go through Apple store approval –thereby cutting down production-to-distribution time. In addition, users will not have to update the app, since it’s automatically updated when the Web browser is…