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By Minal Bopaiah This year has started off with fire alarms for subscription sites after Target announced that 40 million of its customers’ credit card
Sony PlayStation will be adding video streaming to its subscription gaming service, according to MediaPost. In a YouTube video the company posted (Note that conversion
By Minal Bopaiah The New York Times launched a new site design today that’s truly beautiful, but may lead to mixed results when it comes
The New York Times launched a new site design today that’s truly beautiful, but may lead to mixed results when it comes to increasing conversion
In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch’s Disrupt NY. By winning that contest (and $50,000 in
By Minal Bopaiah While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to
By Minal Bopaiah In May, The Financial Times launched a new subscription product called fastFT, available to subscribers and registered users. But unlike most subscription
In May, The Financial Times launched a new subscription product called fastFT, available to subscribers and registered users. But unlike most subscription content sites, FT
On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that post, we mentioned
Two years ago, I wrote about Google’s new app, Currents, which, at the time, was a consumer and publisher-friendly app but lacked the ability for
