Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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In this weeks Five on Friday, PR Daily shares seven digital tools perfect for streamlining social media marketing, Search Engine Land explains how Google calculates
Last week Etsy, Inc. (NASDAQ: ETSY), an online marketplace and commerce platform for creative entrepreneurs, released its first quarter 2017 financials, including a $0.4 million
This has been a great week for Subscription Insider, wrapping up another sold-out Payment Boot Camp. We enjoyed meeting some of you and sharing the
In this weeks Five on Friday, Vindicia shares how companies have revamped their past services through subscriptions, Forbes reveals four corporate communications best practices from
Yesterday, The New York Times Company (NYSE: NYT) announced its first quarter 2017 financials, including the addition of 308,000 net digital news subscriptions, a record
In this week’s Five on Friday, Sitepoint shares three SaaS metrics that matter and how to improve them, PageFair identifies the demographics of people who
In this week’s subscription news, former Microsoft managers take on LinkedIn with a platform that pays users, AT&T helps partners to seize recurring revenue opportunities,
Last week Condé Nast announced that it was expanding its relationship with Snap, Inc. (i.e., Snapchat), launching Snapchat Discover channels for GQ, Wired and SELF
In this week’s subscription news, Min Online takes us inside The Economist’s plan to conquer America, Recurly launches a fraud management tool for subscription brands,
It is hard to believe it is Friday already, isnt it? Where did the week go? Before you head into the long holiday weekend, take
