Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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In this weeks Five on Friday, we share Bill Gates’ 2017 summer reading list, Search Engine Watch offers advice on optimizing for voice assistants, the
When the next recession hits, we can expect to see hundreds of thousands of layoffs again. Plus, during any recession, customers cut expenses even when
Last Thursday Bloomberg announced the official relaunch of the 88-year-old Bloomberg Businessweek which includes a host of changes, redesigns, new digital products and, most notably,
In this weeks Five on Friday, Kissmetrics shares seven simple but powerful ways to lower SaaS customer churn, Digiday offers a marketer’s guide to the
In February 2016, Subscription Insider wrote a best practice report on Canadas Anti-Spam legislation (CASL) designed to protect Canadians from electronic spam and to work
On June 1, mail delivery subscription service Blue Apron filed an S-1 form with the U.S. Securities and Exchange Commission (SEC), indicating its intention to
In January 2016, the WhatsApp instant message app discontinued its annual fee of $1, but a new scam tries to trick users into paying a
Last week the online razor wars got more heated when Edgewell Personal Care Company (NYSE: EPC) announced the launch of Schick Hydro, an online subscription
In this week’s subscription news, Google adds new features to Play Store app subscription models, Real Simple gets a refresh, and Amazon launches 40 subscription
In this weeks Five on Friday, Business Insider shares stellar career advice from Microsoft CEO Satya Nadella in one sentence, Marketing Profs gives seven tips
