Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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In keeping with the theme of Thanksgiving, this weeks Five on Friday is a bit on the meaty side. In this weeks edition, Poynters Melody
Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program.
In this week’s subscription news, more than 100 Whole Foods stores have started selling Amazon devices, Business Insider launches BI Prime Access for financial news
In this weeks Five on Friday, weve got a great collection of subscription news updates, free SEO tools, and holiday marketing tips and turkeys. Yes,
In this STATPACK, E-mail Marketing in the U.S., we look at e-mail marketing sizing, use and strategy, effectiveness and metrics, email advertising, mobile email marketing,
In this STATPACK, E-mail Usage in the U.S., we look at e-mail usage by consumers. We examine email usage by consumers, consumer behavior, how consumers
In this week’s subscription news, Ann Taylor becomes the latest retailer to jump on the subscription clothing bandwagon, EZBlocker blocks ads on Spotify, and Netflix
Pandora’s subscription products, including Pandora Premium, and other changes, such as 250+ new featured playlists, are helping the company grow its subscriber base and revenue.
In this weeks Five on Friday, Tech.co shares three tips for launching a SaaS business, Media Post’s Oded Napchi says poor ad quality and ad
As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary
