STATPACK: Influence Marketing Trends

Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your

Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program.

In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influencer effectiveness and impact, as well as blogging and social media marketing as related to influencers. Download the 85-page PowerPoint with 37 charts and graphs, with three embedded excel workbooks to access all the research and data.

Brand activation marketing spend in the U.S. 2015, by type
Influence marketing: most trusted advertising forms in the U.S. 2016
Role of influencer marketing worldwide 2017
Goals of influencer marketing 2017
Leading benefits of influencer marketing in the U.S. 2016
Leading challenges of influence marketing in the U.S. 2017
Main channels used by marketers worldwide to engage with influencers 2015
Leading marketing strategies benefiting from influencer involvement worldwide 2015

2. Financials

Influence marketing campaign budget allocation in the U.S. 2016
Change in influencer marketing budgets in the U.S. 2017
Influencer marketing campaign average EMV 2015, by category
U.S. influencer compensation charged 2015
Average earnings for Twitter influencer posts 2016, by number of followers

3. Effectiveness & impact

Influencer marketing success measurement metrics in the U.S. 2016
Most effective online platforms for influence marketing in the U.S. 2015
Most effective influence marketing tactics in the U.S. 2016
Most influential types of digital tools according to U.S. consumers 2015
Most engaging factors of their work according to influencers in the U.S. 2016
Brand loyalty factors in the U.S. 2016
Impact of product recommendations on shopping frequency in the U.S. 2016
Impact of product recommendations on shopping frequency in the U.S. 2016, by age
Trust in online customer reviews 2014-2017
Actions taken by podcast listeners in the U.S. after hearing ads 2016

4. Blogging

Number of bloggers in the United States 2014-2020
Blogging: posting frequency 2016
Blogging: post promotion channels 2016
Blogging: frequently included media content 2016

5. Social media marketing

Social media marketing spending in the U.S. 2014-2019
Share of brands posting daily on social media 2015
Methods brands use for attracting social media followers worldwide 2015
Benefits of social media marketing worldwide 2017
Social media used for brand research worldwide 2015
Reasons to connect with brands on social media in the U.S. 2015
Reasons for following brands according to social media promoters worldwide 2015
Actions taken by social media promoters after hearing about brands on social 2015
Factors driving sponsored social messaging effectiveness in the U.S. 2015
Most effective social media for influence marketing in the U.S. 2016

6. References

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.