Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program. In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influence...
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