Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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In this week’s subscription headlines, Amazon announces the expansion of same-day delivery and one-day shipping to thousands more U.S. cities, just in time for the
The week is winding down, and we are ready for a long, holiday weekend. As you prepare for the holidays, check out this weeks edition
Expanding its offerings once again, Pandora (NYSE: P) now allows free users to access the company’s on-demand streaming music library after watching 15-second video ads.
As the holidays draw closer, the subscription economy is abuzz with discounted products and services, promotional offers and plans for the New Year. Here are
In this weeks Five on Friday, Pet Product News explains the growing trend of high-quality, direct-to-consumer pet food subscriptions, the American Press Institute reports on
JCPenney is leveraging its big and tall customer base in partnership with Bombfell to create a subscription box for men called the Big & Tall
Gone are the days when checking a “include mobile” box in your online ad buy was the extent of your mobile marketing strategy. Mobile Marketing
Lisa B. Dubrow, Esq, our Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, reminds members of the upcoming deadlines
Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its
Congrats – you made it to the end of the week! Were here to kick off the weekend with your weekly dose of subscription news
