Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Subscription management and recurring billing platform Chargebee has added email notifications to its offerings for subscription companies. With the new email notifications, companies can contact
B2B and B2C subscriptions companies in-the-know understand how they drive new customers and have been using them for years. For many Box Subscriptions, News, Content
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.
In this weeks Five on Friday column, we look at a few of the more popular Five on Friday articles from the last year, including
In this week’s subscription headlines, Amazon announces the expansion of same-day delivery and one-day shipping to thousands more U.S. cities, just in time for the
The week is winding down, and we are ready for a long, holiday weekend. As you prepare for the holidays, check out this weeks edition
Expanding its offerings once again, Pandora (NYSE: P) now allows free users to access the company’s on-demand streaming music library after watching 15-second video ads.
As the holidays draw closer, the subscription economy is abuzz with discounted products and services, promotional offers and plans for the New Year. Here are
In this weeks Five on Friday, Pet Product News explains the growing trend of high-quality, direct-to-consumer pet food subscriptions, the American Press Institute reports on
JCPenney is leveraging its big and tall customer base in partnership with Bombfell to create a subscription box for men called the Big & Tall
