Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Last week Facebook founder and CEO Mark Zuckerberg announced the social media platform will be making major changes to its news feed, focusing more on
In this weeks edition of Five on Friday, eMarketer shares some surprising facts about how we spend time with media, Media Post reports on Gannetts
Subscription management and recurring billing platform Chargebee has added email notifications to its offerings for subscription companies. With the new email notifications, companies can contact
B2B and B2C subscriptions companies in-the-know understand how they drive new customers and have been using them for years. For many Box Subscriptions, News, Content
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.
In this weeks Five on Friday column, we look at a few of the more popular Five on Friday articles from the last year, including
In this week’s subscription headlines, Amazon announces the expansion of same-day delivery and one-day shipping to thousands more U.S. cities, just in time for the
The week is winding down, and we are ready for a long, holiday weekend. As you prepare for the holidays, check out this weeks edition
Expanding its offerings once again, Pandora (NYSE: P) now allows free users to access the company’s on-demand streaming music library after watching 15-second video ads.
As the holidays draw closer, the subscription economy is abuzz with discounted products and services, promotional offers and plans for the New Year. Here are
