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December 22, 2017

Five on Friday: Monetization, Expansion and Crowdfunding

Industry Announcements, News, Payment Processing, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

The week is winding down, and we are ready for a long, holiday weekend. As you prepare for the holidays, check out this weeks edition of Five on Friday. Ayden and Recurly are teaming up to help subscription business expand across the globe, Facebook is finally monetizing WhatsApp, we share social media resources for newbies, Conde Nast announces two new video ventures, and former Gawker staffers are trying to revive Gawker as a nonprofit with crowdfunding.

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Pandora Offers On-Demand Listening to Free Users Who Watch Video Ads

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, Entertainment and Streaming, Free Subscription, Industry Announcements, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps, Subscription Business Marketing /

Expanding its offerings once again, Pandora (NYSE: P) now allows free users to access the company’s on-demand streaming music library after watching 15-second video ads. On-demand listening to free users was previously unavailable. Now, when a free user searches for a song, album or playlist, or asks Pandora to recommend one, the user can opt to watch a video spot to unlock a premium listening session. Pandora is offering the feature to introduce users to Pandora Premium, one of Pandora’s streaming music subscriptions. The new functionality is also available to Pandora Plus subscribers.

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