Subscriber Acquisition
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Content engagement drives subscriber acquisition, and content engagement is driven by your analytics. Segmenting your audience and learning what appeals to certain prospects is key
Two weeks ago Twitter removed share counts from Tweet buttons on publisher sites, and some publishers are upset about the change, reports DigiDay. Some of
Your customers (subscribers, members, and constituencies) are fragmenting in the marketplace as they have changed their preferences for how they engage with companies and brands.
This week’s Five on Friday on finding competition, light reading for entrepreneurs, adding information to sales receipts, tips for excel, and Thanksgiving.
The majority of Hulu subscribers are willing to sit through limited ads, the New York Times is changing its commenting system, and Nickelodeon adds eight
Angie’s List rejects an acquisition offer, Microsoft finally shuts down Zune, and Google announces a redesign of Google+. We have those headlines and more to
This week’s Five on Friday explores Free Shipping Day, creating prospect engagement with auto-response, giving thanks to subscribers, asking for referrals, and creating “buzz” for
On Monday, Pandora announced that it will pay streaming music service Rdio $75 million to acquire technology to launch its own on-demand, streaming-music subscription service.
Alex Bennert, a leading organic search expert, talks to Subscription Insider about important organic search issues and trends publishers need to be thinking about from
This week’s Five on Friday explores leveraging YouTube to help customers, the holiday shopping season, attracting good employees, entrepreneurship, and the cost of ad-blocking software.
