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The familiar Snapchat ghost isn’t smiling now. In its latest round of downsizing, Snap Inc. (NYSE: SNAP) – the owner of the popular Snapchat app
Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is
Subscription marketing offers that include pricing claims such as Yours for only $95. You save $50 and Buy One Get One Free are ubiquitous but
As part of its Google News Initiative, Google is making it easier to subscribe to premium content. The new tool, called Subscribe with Google, allows
Mercedes-Benz is the latest automaker to hop on the subscription bandwagon, launching its ‘Mercedes me Flexperience’ program in Germany, reports Motor Authority. Like similar auto
Spring has sprung, and the subscription economy is blooming everywhere. In this week’s subscription headlines, The Skimm raises $12 million to expand its subscription services,
The first day of spring was a bright one for Chargebee, a SaaS-based subscription management and recurring billing solution provider, who announced they had raised
Spring has sprung, and if you are stuck inside because of the spring rains, weve got some subscription insights to keep you occupied. In this
Last week at a press event, Lyft CEO Logan Green announced that ride-sharing service Lyft was testing all-access subscription plans for high-frequency users, reports The
Fall in love with the sports page again,’ says The Athletic, a subscription-only digital sports news startup. Determined to bring quality, in-depth sports coverage back
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