Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

Here are some of our most popular & evergreen content focused on Research and Benchmarks:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Research and Benchmarks information below – both news and subscriber-only – organized by date:

Five on Friday: Whos Blocking Ads, Royalty-Free Photos and More

Five on Friday this week explores whos blocking ads and how to stop them, finding royalty-free images, thoughts on product development from Scholarly Kitchen and a reminder about our Subscription Accelerator Bootcamp coming up September 29.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: Product Innovation Misconceptions, Best App Builders & More

Five-on-Friday this week explores the best app builders for subscription businesses, how to innovate inside large corporations, product innovation misconceptions, use of Snapchat Discover, and the continued rise of native advertising.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five-on-Friday: Why Some Dont Watch News Videos, Finding Good Product Managers and More

Five-on-Friday this week explores why some people dont watch news videos, making sure your website reinforces your position as a thought leader, where to find product managers, marketing charts that provide insight and justification for product strategy and not over thinking your product launch.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

New Study Shows News Magazine Single-Copy Digital Sales Up 30 Percent

A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and digital subscriptions are up 6 percent, while print subscriptions and newsstand sales dropped slightly. Though the data varies across titles, most of the magazines saw year-over-year gains in their website traffic as well, reports Pew Research Center.

Mic to Experiment with Paid Video Subscriptions

Mic, the digital news outlet by millennials for millennials, is planning to experiment with paid video subscriptions, reports Ad Age. With a monthly audience of more than 30 million readers, perhaps the time is right for just such an experiment. Mic is looking at trying video subscriptions rather than trying a paywall for written content. Currently, Mic is funded through advertising dollars for branded content and the company's Hero ad unit...

Five on Friday: Product Marketing, Development and Research for CEOs

This week's Five on Friday covers product marketing's 10 Commandments, how leaders are not necessarily lonely at the top, the disconnect between research results and reporting, how print is not dead, and more.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Five on Friday: FTC Native Ad Guidelines, Website Building Checklist and More

This week's Five on Friday touches on the changing landscapes between Amazon & Netflix. Also Included: Influencer Marketing, a comprehensive website building checklist, and defining your target audience!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Top Five Payment-Processing Challenges in 2016

In this on-demand version of "Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue" you'll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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