Introduction to Selling Digital Subscriptions in the UK and Europe
The advantage to online content is that global distribution is logistically easier and far cheaper than any other medium. However, there are still laws, payment processing and marketing considerations to take into account when expanding into international markets. In this Laws & Regulations briefing, we discuss three factors critical to selling subscriptions in the UK and Europe -- Value Added Tax, Direct Debit and marketing differences. Plus, find out what laws and regulations may be changing that could affect your bottom line.
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Subscription Insider is uniquely focused on the business of subscriptions.
Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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End-User License Agreements for Subscription Sites
End-User License Agreements are becoming more prevalent, not only among SaaS providers, but also B2B subscription sites and sites with group sales. In this one-hour video, Attorneys Chad Bowman and Tom Curley take you through the legal aspects of creating a legally-binding End-User License Agreement. They also discuss copyright concerns, working with government entities and foreign subscribers, and what's the best way to show proof of delivery and/or account activation.
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Otherwise, click subscribe below to enjoy access to all of our premium content.
Subscription Insider is uniquely focused on the business of subscriptions.
Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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2012 Mobile Marketing Guide Released by FTC in Time for Holidays
Yesterday I wrote about what options subscription and paid content sites had in terms of mobile strategy. Coincidentally, this week also saw the release of the Federal Trade Commission's Mobile Marketing Guide, in time for the 2012 holiday season (If you're looking for great holiday marketing ideas, check out our post on Selling Gift Subscriptions). Once again, the FTC is reminding mobile app creators to be transparent about data practices and build privacy considerations in from the…
FTC Cracks Down on ‘Up To’ Claims, Stating Most Customers Must Receive Maximum Benefit
The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes how a group of consumers thought replacement home windows purporting to provide "up to 47%" savings in energy costs would provide that much for all or most buyers. The FTC has also been cracking down…
Legal Update: How Data Collection Crackdowns Affect You
Every successful subscription site is collecting information from its users-either for simple transactional reasons or marketing purposes. But the government is cracking down on sites that violate terms of use or simply fail to notify users about privacy policies. Listen to this one-hour Webinar with Attorney Lisa Dubrow to find out what the new FTC regulations are, why you shouldn't say your site is "safe and secure," and how to best inform users about any changes in your terms of use.
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Otherwise, click subscribe below to enjoy access to all of our premium content.
Subscription Insider is uniquely focused on the business of subscriptions.
Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
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FTC Case Could Affect How Payment Processors Address Chargebacks
In these economically-strapped times, the Federal Trade Commission(FTC) is cracking down not only on merchants who swindle consumers, but all parties involved in fraud, including payment processors.Recently, a U.S. District Court for the Eastern District of Texas banned the use of "remotely created payment orders" by Landmark Clearing, Inc. "Remotely created payment orders" allow merchants to enter a client's name and bank number into a form and are cleared like a paper check, except that…
