Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
Start Here
Latest
The majority of Hulu subscribers are willing to sit through limited ads, the New York Times is changing its commenting system, and Nickelodeon adds eight
This week’s Five on Friday explores Free Shipping Day, creating prospect engagement with auto-response, giving thanks to subscribers, asking for referrals, and creating “buzz” for
The U.S. Supreme Court began hearing arguments this week on a case about the dissemination of incorrect information online. The results of the case may
This week’s Five on Friday explores leveraging YouTube to help customers, the holiday shopping season, attracting good employees, entrepreneurship, and the cost of ad-blocking software.
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is
Far be it for a week to go by without Amazon making headlines. The latest Amazon news – Amazon pulled all Apple TV and Google
In this edition of Five on Friday, Diane Pierson talks about preparing your team for an absence, crowdsourcing myths, the ways small businesses can save
Last week Google finally announced a release date for its much-anticipated video subscription service, YouTube Red. Dana Neuts walks through everything you need to know
In this edition of Five on Friday, Diane Pierson looks at the growing use of ad-blocking software, copywriting tips, the optimal time to post to
What’s black and white and ‘read’ all over? A newspaper! That may be an old joke, but that’s still true today, even for newspapers like
