November 17, 2015

Time Warner to Reduce Ads & Increase Programming on TBS in 2016

During Time Warner’s (NYSE: TWX) third quarter earnings call, the company announced it plans to experiment with reducing the number of ads on some of the Turner Broadcasting System’s cable channels, says The Verge. The goal? To appeal to younger audiences, including cord cutters and cord nevers who prefer to watch TV over the Internet, sometimes called over-the-top (OTT) TV. According to Variety, Time Warner will begin testing with TruTV, a reality TV/comedy channel, in the…

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