Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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In this weeks Five on Friday, Kissmetrics shares seven simple but powerful ways to lower SaaS customer churn, Digiday offers a marketer’s guide to the
With $4.1 million in seed funding from Brand Foundry, August Capital and NEA and others under its belt, organic baby food startup Yumi launched in
Last Friday SiriusXM (NASDAQ: SIRI) announced it was making a $480 million “strategic cash investment” in Pandora (NYSE: P), the struggling internet radio station. According
Rarely a week goes by without Amazon (NASDAQ: AMZN) in the news with a new product, feature or some sort of announcement. This week is
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different –
Ford Motor Company (NYSE: F) is the latest major vehicle manufacturer to launch a car subscription service. Ford calls the month-to-month subscription service Canvas, and
In this week’s subscription news, Google defends its Chrome ad blocker which is supposed to lead to better ads, but some find it to be
In this weeks edition of Five on Friday, eMarketer shares why it believes consumers need choices to stop them from using ad blockers, Kissmetrics tells
On June 1, mail delivery subscription service Blue Apron filed an S-1 form with the U.S. Securities and Exchange Commission (SEC), indicating its intention to
Epic!, a digital book subscription for children, has raised $8 million in Series C funding, led by Reach Capital. This latest funding round brings the
