Local Newspapers Find New Digital Money Makers

While the erecting of a paywall is surely a serious business consideration for local newspapers, NetNewsCheck reports that newspapers are coming up with other innovative ways to boost their digital revenues. At the Suburban Newspapers of America's publishers' and advertising directors' conference in Phoenix this week, news organizations presented case studies on the following digital experiments: The Augusta Chroniclerecently launched a Web reputation monitoring service for small to medium-sized businesses. TheArizona Daily Star has had success in…

Boston Globe Paywall Strategy: Run Two Sites, One Subscription-Only

This week The Boston Globe launched BostonGlobe.com as an addition to its current site Boston.com. This is all part of the newspaper's new online paywall strategy: BostonGlobe.com will start charging $3.99 per week in October for a digital susbcription (free for print newspaper subscribers) and feature content that runs in the newspaper and other hard journalism. Boston.com will remain free, supported by advertising, and feature event listings and e-commerce. "What we noticed was that there were…

DoubleRecall Offers Twist on Paywalls

Though here at Subscription Site Central, we mostly concentrate on using paywalls to convert free users to paid content subscribers, there are other options for paywalls -- advertising and brand recognition. Gigaom* this week reported on new service DoubleRecall which inserts paywalls in apps and websites and allows access to protected content to users who reads messages from sponsors and type in a few highlighted words to gain access.This isn't a totally new idea as there…

Hearst and Interweave to Launch Daily Deals Sites

Think Groupon and Living Social have the market cornered on daily deals or group deals sites? Think again, especially if you are a niche publisher. Companies with niche publications are rolling out their own group-buying sites this summer. In late August, Hearst, which owns Road & Track as well as Car and Driver magazines, will launch offers aimed at the male-dominated readers of these two publications. Hearst will be using a deals platform built for big…

How BoomerTennis.net Monetizes Advisory Boards and
Partners with Corporate Brands to Underwrite Memberships

Bigger and older sites could take a few lessons from new niche site BoomerTennis.net in bringing key influencers into active advisory board roles and partnering with big brand names to sponsor memberships. We spoke to BoomerTennis.net co-founder Robert Milligan for this Exclusive Case Study.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Case Study Lesson: How to Get A Major Brand to Underwrite Subscriptions

Subscription Site Insider's newest exclusive Case Study reveals how new niche site BoomerTennis.net took a tactic from bigger publishers and partnered with a major brand to underwrite subscriptions for its customers. BoomerTennis.net ran an offer - via a tennis event and email -  that Poland Spring would pay for a year-long membership to BoomerTennis.net as long as the consumer agreed to try Poland Spring's in-home water service for free for two months. The consumers had to…

Do You Serve Your Readers … or Your Advertisers? The Glory of Paid Content Models

When you sell online ads directly to sponsors, increasingly these days they expect to control the editorial their ad appears next to. "My competitors won't be mentioned in any editorial on pages where my ad appears, will they?" is a question that honest-to-god I've heard several times this week alone.  It's gotten so bad that some PR people refuse to pitch stories or provide interview access unless you promise them the story won't be on a…

Audio Content from ‘Real’ Professionals Helps Stock Trading Advice Site Stand Out in Crowded Niche

Tim Bourquin, Co-Founder of TraderInterviews.com, tells Insider how his team turns interviews with "real" traders -- not gurus or theorists - into subscription profits. It's a prime example of how advice from successful peers can make compelling B2B content
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

3D Avatar Chat Game Gets Users Engaged, Generates $40 Million Revenue Run Rate

Founded in 2004, it's taken less than 6 years for IMVU, a 3D avatar chat game and virtual world, to become profitable with a $40 million annual revenue run rate (i.e. estimated annual revenue). The 90-employee company gets a large chunk of that revenue by selling virtual currency to 50 million registered users, including subscribers and non-subscribers. This case study outlines how they do it.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Do Google AdSense Ads Signal “Crap Content” to Your Visitors?

Yesterday afternoon, my friend Scott Thompson, publisher of MyFederalRetirement.com, which I used in our Subscription & Membership Site Benchmark Report as an example of good content supported by Google AdSense ads, received hate mail from a site visitor.   The email read in part, "Your site is a f*** farce filled with useless information that you throw in with the blatant intent to get users to click on a Google adsense link. Do you think we…

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