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Nonprofit Tricycle Magazine Garners $688,000 with Online Memberships

When you've got a passionate community of readers like Tricycle does, you have to tread carefully when it comes to changing your revenue model. We spoke with editor and publisher James Shaheen recently about Tricycle's decision in 2008 to switch to an online membership model and how it not only slashed the nonprofit's fundraising burden, but also led to a $200,000 revenue surplus last year. Read on to discover how the site is getting a 10% free-to-paid conversion rate, an 80% retention rate, using focus groups for price testing, and upselling subscribers on events and retreats. This is a great Case Study for any mission-oriented or nonprofit publication that thinks financial sustainability is outside its grasp!
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Case Study Lessons: Work with Group Subscribers to Engage Users But Reduce Costs

By Minal Bopaiah Boardroom Insiders makes the majority of its revenues from group subscription sales, but at least a third of its revenue comes from requests for bespoke projects. The site provides in-depth profiles on executives at the Fortune 500 and beyond for marketing and sales professionals, but often subscribers need profiles for senior executives in private or global companies, or divisional directors at larger corporations. In order to meet this need, Boardroom Insiders will offer custom profiles…

Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch

In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch's Disrupt NY. By winning that contest (and $50,000 in seed funding), Enigma's visibility exploded, gaining the site 10,000 opt-ins for its free trial without any SEO whatsoever. In this exclusive Case Study, CEO Jeremy Bronfman spoke to us about how the site is on track to garner 7-figure revenues entirely from subscriptions, the hidden market for APIs, and the downside of massive publicity and broad appeal when it comes to conversion.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Axel Springer Realigns Company to Match Revenue Streams After Bild Acquires 152,000 Digital Subscribers

By Minal Bopaiah Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has attracted more than 152,000 paying subscribers online six months after rolling out BILDPlus. The company said that Bild is converting 1.1% of its monthly traffic to paying subscribers, which is on par with industry standards (see our 2013 Online Subscription Benchmark Report for more on industry benchmarks), and better than the 0.7%…

Axel Springer Realigns Company to Match Revenue Streams After Bild Acquires 152,000 Digital Subscribers

Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has attracted more than 152,000 paying subscribers online six months after rolling out BILDPlus. The company said that Bild is converting 1.1% of its monthly traffic to paying subscribers, which is on par with industry standards (see our 2013 Online Subscription Benchmark Report for more on industry benchmarks), and better than the 0.7% reported by The New…

Why Business Insider and Others are Wrong About ‘The Information’

As the new kid on the block, we want to extend a hearty "Welcome!" to The Information, the newest niche subscription site, dedicated to covering technology news and the industries disrupted by it. Headed by former WSJ technology reporter Jessica Lessin, the new paid content site drew some ire from other publications and media professionals, apparently perturbed that someone reporting on technology thought their work was good enough to ask for payment. Business Insider jumped on the band wagon, but…

B2B Travel Database Makes 7 Figures by Being Better Than User-Generated Travel Review Sites

Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing customizable reports to travel agents in the US and Canada. We spoke with Tom Cintorino, EVP Digital Media, about how travel42 created a site and content with a better value proposition than the free, user-generated travel reviews out there, as well as how the site acquires new subscribers through marketing deals with travel consortia. Plus, find out how the site is getting an 87% retention rate and selling site licenses with tiered pricing.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Two Proven Tactics If You Want to Cash In on $100 Billion Live Events Industry

For most subscription sites, having multiple revenue streams is a wise move. And while many legacy publications are used to looking to advertising dollars to boost their profits, savvy digital publications are now looking to events and conferences. Live events is a $100 billion a year global industry, and $13 billion is in the US alone. That's why both ad-supported and subscription-based publications are looking to cash in, according to a recent article in The New…

Case Study Lessons: Why Not Sell Advertisers on Subscription Packages?

There are tried and true best practices for subscription business models, but every once in a while, a company turns the model on its head. That's the case with IndiaProperty.com, a Web portal that sells listings for real estate properties in India. While most real estate listing sites turn a nice profit by selling listing space to sellers and construction companies, IndiaProperty has turned "advertisers" into "subscribers" by selling subscription packages for bulk listings. This is a…

IndiaProperty.com Generates Both B2B and B2C Revenues from Its Real Estate Listings Site

Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell subscriptions on both its B2B and B2C sides, in part because of its good fortune of launching during a boom in India's real estate market. CEO Ganesh Vasudevan spoke to us about how the site is selling individual and group subscriptions to construction companies and real estate sellers, as well as upselling consumers into AssistedProperty.com, a search service that helps Indians living abroad vet and buy property in India. Plus, given Vasudevan's experience with dating sites, this is a great Case Study for anyone interested in A/B test results on page design and button color, or how to maximize SEO and SEM.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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