In the age of the Internet, and especially since the Great Recession of 2008, the value proposition of print advertising has faded, only partly replaced by online digital advertising, and even that seems shaky. Instead, some media companies and information publishers are looking at ways to monetize their audience directly with the option to subscribe to new, premium products that may replace or co-exist beside legacy magazines.
TV Sports Markets (TVSM) started a newsletter business in 1997, and has been able to thrive while transitioning to a digital-only (PDF) edition in 2008. Chief Executive Julian Turner spoke with us about how the TVSM generates 7-figure revenues by selling only group subscriptions --despite having a less than optimized site. Plus, learn about TVSM's tiered pricing system, how it adds subscribers by data-mining its existing subscriber base, and its plans to adapt to market changes. This is a great Case Study for any B2B sites looking to sell more group subscriptions or create a lucrative PDF e-newsletter business.
Last week Lisa B. Dubrow, Esq. reported on anticipated new rules to be issued by Mastercard based on an announcement Mastercard made on January 16th, modified on the following day. There were still outstanding questions. Today's update further clarifies the Mastercard announcement including what types of companies these rules impact and when they go into effect.
JTS.tv founded a new network that offers original, online-only television programming exclusively through subscriptions. CEO Carter Mason spoke to us about how the site is curating original content through exclusive and semi-exclusive licensing deals and converting 80% of trial takers to paying subscribers.
Discover how to manage conflict between your sales channels to grow revenue. Learn best practices for managing between sales channels such as online, in-store, or partner sales to avoid lost revenue.
Choosing the right processor processing partners from a confusing multi-layered vendor ecosystem can be tricky. There are many things to consider like transaction fees, card types supported, recurring billing capabilities, and even currency support. Poor decision-making when it comes to issues such as terms of pricing, business fit, or processing capability, can each be a deep gash in any subscription businesses underbelly. Managing them once you have selected them is a commitement and effort to do it correctly. Paul Larsen explores all these issues in this 16-minute presentation.
Paying subscribers aren't the only ones who need onboarding -- so do your newsletter sign-ups! Discover a cool tactic in this welcome email.
Enthusiast Site Uses Forums (and Some Well-Thought-Out Marketing Tactics) to Keep Subscribers On-Board for a Whopping 30 Months
Artistic Threadworks proves that a mom-and-pop site can beat the big boys. Typical consumer sites get an average subscription lifetime of about six-to-eight months, but clients of Artistic Threadworks keep paying for an average of 30 months!
In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch's Disrupt NY. By winning that contest (and $50,000 in seed funding), Enigma's visibility exploded, gaining the site 10,000 opt-ins for its free trial without any SEO whatsoever. In this exclusive Case Study, CEO Jeremy Bronfman spoke to us about how the site is on track to garner 7-figure revenues entirely from subscriptions, the hidden market for APIs, and the downside of massive publicity and broad appeal when it comes to conversion.
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.