Highlights from Day 2 of Subscription 2020 include an exclusive VIP Q&A with Geoff Colvin, keynote with Skift, sessions, coaching and more.
Day 1 of Subscription Show 2020 is in the books, complete with keynotes, sessions, networking, coaching and more. Here are highlights.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
Launching a subscription business isn't easy. Pricing your subscription business is another beast altogether. In this article, we explore the six concepts you'll need to understand to be able to set a price for your subscription product or service that will provide you with the most sales and profits as is possible.
Subscription Show 2020 starts October 5. Here Subscription Insider and Authority Media CEO Kathy Greenler Sexton shares a preview.
Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.
Discover how to manage conflict between your sales channels to grow revenue. Learn best practices for managing between sales channels such as online, in-store, or partner sales to avoid lost revenue.
IoT, SmartBike and Subscriptions: How Clear Channel International is Turning Pedal Power and Data into Revenue
Learn how the SmartBike brand globally scaled into nine countries with over 25,000 bikes. Speakers detail technology decisions, including IoT, and processes that SmartBike is implementing that allow them to easily scale, delivering a streamlined customer experience, advertising, user tracking and revenue opportunities.
The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
Learn how subscription businesses have remained strong through the COVID-19 crisis and what strategies and business approaches they have used that have enabled them to retain and scale their subscriber base.