Yesterday, Scribd announced the launch of Scribd Originals, exclusive content from bestselling authors including Roxane Gay, Hilton Als, Peter Heller, Mark Seal, Paul Theroux and Garrett Graff, among others. In addition, Scribd Originals will include "experimental works" from different genres. Scribd describes these works as falling somewhere between magazines and full-length books, so there isn't a traditional marketplace for them. However, Scribd believes these works are ideal for ebooks and audiobooks.
ClassPass, the seven-year-old fitness and wellness marketplace, announced last week that it has raised $285 million in Series E funding. The funding round was led by L Catterton and Apax Digital and included additional investment by current investor Temasek. ClassPass said in the announcement that it would use the new funding to expand its international presence and to focus on growing its corporate wellness sales program. According to TechCrunch, ClassPass has raised close to $550 million to date and is now valued at $1 billion, giving it the coveted status of unicorn.
David Jackson and Gary Marx, investigative reporters for the Chicago Tribune, are desperately seeking a solution to a possible acquisition by Alden Global Capital, a hedge fund that currently owns 32% of Tribune Publishing. In addition to the Chicago Tribune, the publisher owns The (New York) Daily News, The Baltimore (Maryland) Sun, The Hartford (Connecticut) Courant, The Orlando (Florida) Sentinel, The (South Florida) Sun-Sentinel, the Daily Press (Virginia), The Virginian-Pilot (Virginia) and The Morning Call (Lehigh Valley, Pennsylvania). The New York Times published an op-ed piece by Jackson and Marx on January 19.
Phishing scams, new focuses and fury dominate the subscription headlines this week: phishing hackers are targeting PayPal accounts, Politico has a new FDA-focused subscription that will cost as much as $75,000 a year, and angry HP customers take to Twitter to rant about HP demanding people sign up for monthly ink subscriptions. Also, Apple is looking at acquiring MGM, BBC will be making cuts as it shifts its focus to digital news, and Penguin Random House pulls certain titles from their unlimited-reading subscription service.
While most online publications don't think to employ postal direct mail marketing, it can be a savvy way to acquire new and expired online subscribers.Of course, the obvious problem is how to transition a prospect from his/her mailbox to your site. One of the better solutions is to use QR codes, which can be scanned with a smart phone, in direct mail pieces.However, QR codes need their own tech-savvy solutions. Firstly, you should only use QR…
Happy March! It is hard to believe that March is already here. We hope that means spring is just around the corner. While we wait to see if the groundhog was right, Variety explains why they believe subscriptions are the future of gaming, Broadcast Now tells us why Netflix is the SVOD to beat, The Spoon explores the future of third-party food delivery (hint: subscriptions), digital advertising is bigger than TV and print advertising, and Recode breaks down Apples rationale in asking news publishers for half their Apple News revenue - it wants to save journalism.
MoviePass parent company Helios & Matheson Analytics Inc. admitted in a Securities and Exchange Commission filing last week that they erroneously reported subscription revenue in their third quarter of 2018, for the period ended September 30, 2018. MoviePass reported $5.9 million in revenue from suspended subscriptions from subscribers who had not yet re-upped, as well as $700,000 in subscription revenue that Costco refunded to subscribers who had terminated their MoviePass movie subscriptions.
Acquisitions appear to be in the air this month. Last week, Colgate-Palmolive Company (NYSE: CL) announced it plans to acquire Hello Products LLC, a premium oral care brand that sells a variety of dental products for everyone from three-month-old infants and toddlers to teens and adults. Available in the United States, Hello sells toothpaste, mouthwash, toothbrushes, dental floss, teething gel and other products in retail stores, online and via subscription. Their products use natural ingredients and are not tested on animals.
ast week, Digital Air Strike announced record 2019 results at CES 2020 in Las Vegas. The technology company reported record subscription growth of 32% compared to 2018, its highest year ever. In addition to being a featured panelist at the Automotive News Shift event, Digital Air Strike was named one of Arizonas 20 biggest software companies alongside other tech companies like Axway, GoDaddy, Truyo and Cerner. The technology company offers a range of digital, social media response, consumer engagement and reputation management solutions, working with more than 5,000 car dealerships and other businesses in the U.S., Canada and abroad.
If your teams are already out of the NCAA tournament, we've got you covered with some riveting subscription headlines: Crunchyroll raises its monthly subscription price for the first time since its 2006 launch, and Pinterest files for an IPO.The New York Times and Washington Post pass on becoming part of Apple News. Also this week, Zuora adds five new patents for subscription services, Google starts a subscription lab for local publishers to develop paid content, and the new LA Times owner sets a goal of 5 million digital subscribers