Reuters has expanded its digital subscription service into eight new markets, marking another step in its global transition toward direct-to-consumer revenue. The newly added countries include the United Arab Emirates, Qatar, Kuwait, Puerto Rico, Montenegro, Monaco, Iceland, and Liechtenstein.

The subscription offering provides unlimited access to Reuters.com and the Reuters mobile app for the local currency equivalent of approximately USD 1 per week. The company has opted for a transparent, flat-rate pricing model with no introductory discounts or tiered step-ups. Subscribers can cancel at any time.

The move builds on Reuters’ earlier launches in North America, Europe, and Asia-Pacific. New users will be offered a limited number of free articles each month before being prompted to subscribe.

“The new subscription plan offers subscribers a trusted source of accurate and unbiased news and enables us to deliver more value to our subscribers by expanding the reach and capabilities of our reporting and products.”
— Josh London, Head of Reuters Professional, on the value proposition of the $1/week model

Reuters’ reporting infrastructure includes over 2,600 journalists in more than 200 locations worldwide.

The digital subscription is available via Reuters.com, the Apple App Store, and Google Play.

INSIDER TAKE

Reuters’ continued expansion signals a disciplined and scalable approach to global recurring revenue. Here’s what stands out for subscription leaders:

• Consistent Pricing Over Promotions: Unlike media companies that use heavy introductory discounts to acquire subscribers, Reuters is emphasizing simplicity and long-term value. This avoids steep second-year churn and aligns with a quality-first brand position.
• International Growth Without Tier Bloat: Reuters is executing a straightforward model—one tier, no gimmicks, cancel anytime. This contrasts with the complexity often seen in global subscription rollouts and could reduce friction in both acquisition and retention.
• Brand-Led Acquisition: With a reputation grounded in trust and neutrality, Reuters is leaning on brand equity rather than deep discounts to drive conversion. For companies with strong brand trust, this playbook may offer a higher-margin path to scale.
• No-Frills Flow: The user experience—limited free articles, simple pricing, easy cancellation—keeps the subscriber journey compliant and clean, reducing legal risk as international consumer protection laws tighten.

For subscription executives in media and beyond, this move reinforces the viability of flat, value-based pricing in global DTC expansion, especially when backed by a strong product and brand.