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While I’ve routinely bashed social media for being a poor conversion tactic for subscription sites, there are reasons to still engage on social media. One
Since it’s rarely a good idea to make subscription revenues your only source of revenues, savvy digital publishers know that live events are a great
When it comes to best practices, auto-renew has long been the favored child for increasing retention rates. However, print subscription marketers often tell me they
There’s a lot of mixed messages floating around about tablets. GigaOm just published an article “Why tablet magazines are a failure,” in which the author
Book lovers finally have their Netflix equivalent. Scribd. just launched a subscription service where consumers can pay $8.99 a month to get unlimited access to
I love news. Straight, hard, sad story news. So it pains me to see so many newspapers struggling to survive in this digital age. This
After Andrew Warner sold his start-up in his twenties for millions, he found that he enjoyed educating other budding entrepreneurs about how to succeed. After
By now, we all know that A/B testing is a highly worthwhile activity, bound to increase your subscription revenues. Yet, birds-eye projects like split testing
Amazon is releasing its new Kindle Fire HDX later this month (October 18) with a plethora of bells and whistles, but subscription marketers will most
Canadian conglomerate Rogers Media is launching a new tablet app that would allow readers to access a plethora of monthly or weekly digital magazines for
