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The #1 refrain I seem destined to repeat to news editors is to understand the difference between new media and print when creating content. Just
Last September, The Australian launched a campaign with three introductory digital offers in order to garner more digital subscribers. This month, the newspaper reported that
In order to stay relevant and solvent, newspapers are taking to diversifying their revenue streams through more than just advertising and circulation. Just this past
Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com
After announcing its acquisition of Capital New York last week, Politico says it’s looking to start a high-end subscription for Capital, which focuses on media,
Back in May, the Association of Magazine Media (still using its old acronym MPA) released suggested metrics for tablet editions of magazines. This week, Adobe
I once gave a talk where someone asked me “What’s the best color for a button?” I remember mumbling something about red and orange doing
Market research used to be a prohibitively expensive endeavor, especially for independent publications. But online survey software has made market research, industry benchmarking and even
Newcastle Investment Corp., a real estate investment trust, acquired Dow Jones’ Local Media Group from News Corp. for $87 million last week. While that may
Consumer magazines like People have been stalwarts in the print industry, only adopting digital editions recently, and mostly because of the tablet. And People was
