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By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy a
By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you know
By Minal Bopaiah While the iPhone and iPad accounted for 50% of opens for B2C emails in the fourth quarter of 2013, desktop environments came
By Minal Bopaiah While there’s been a flurry of launches in the eBook subscription space (e.g., Scribd., Oyster, and others) few sites have sought meaningful
By Minal Bopaiah The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,”
The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told
By Minal Bopaiah Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which
Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question,
Last April, English-language newspaper The Kyiv Post launched a partial paywall. But then in November, the country saw massive political protests, leading The Kyiv Post
By Minal Bopaiah Last April, Ukranian English-language newspaper The Kyiv Post launched a partial paywall. But then in November, the Ukraine saw massive political protests,
