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Those of us here in the subscription content industry are more than familiar with the traditional kind of paywall, whereby some content is accessible only
As Brad Mehl explained to Subscription Site Insider members on Tuesday, marketing automation boils down to one simple statement: If this, then that. If prospects
If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s Gmail
Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save
Last December we wrote about the launch of Entitle, a subscription eBook service that was notable for its focus on ownership rather than the ubiquitous
Last week the Chicago Sun-Times announced that it had become the first major US newspaper to start accepting Bitcoins, thereby blazing a trail for subscription
By Minal Bopaiah Most of us are familiar with free link shortening services, like bit.ly and tinyURL. Link shorteners can be an easy way to
By Katherine Noyes Sesame Street has already demonstrated its digital savvy in numerous ways — its successful use of mobile apps, for instance — and
By Minal Bopaiah In case you didn’t hear (really, you didn’t?), The New York Times launched two new subscription packages, NYT Now and Times Premier.
By Katherine Noyes Roughly a year ago we saw OKCupid begin accepting Bitcoins as payment for its digital subscriptions, and last week what appears to
