Design Thinking, Not Great Design, Is the Answer to Your Problems

Like any modern-day editor, I’ve worked for a my fair share of websites. Some of them have been beautiful, well-designed sites. Some of them
Like any modern-day editor, I've worked for a my fair share of websites. Some of them have been beautiful, well-designed sites. Some of them have not. And you want to know what I've learned? Great design does not guarantee profits. In fact, a poorly-designed site can be highly profitable if it's content is valuable to its readers and its business model makes sense. However, design thinking is vital to staying financially prosperous in today's disruptive media market. And…...

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