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Despite the the ready availability of great targeting data in the digital marketing era, advertisers and their agencies still put more emphasis on quantity than
Taylor Swift single-handedly brought Apple to its knees, pushing the company to pay royalties to artists during the free three-month trial membership of Apple Music,
Taylor Swift, Google and Netflix topped this week’s subscription industry headlines. Here are those, and others you may have missed: How to Recognize the Warning
As the INSIDER Guide to New Product Development (NPD), Diane Pierson is constantly keeping and eye out for information. Here is her “Five on Friday”
On Monday Google officially launched News Lab, one of several new tools Google has launched recently in its attempt to bring technology and journalism together.
CBS. Showtime. HBO. WWE. TuYo. NBCUniversal. These are just a few of the companies that have announced over-the-top TV subscription services since the beginning of
Last week Netflix unveiled a major upgrade, the first in four years. According to Netflix, the new and improved platform was “built from the ground
Starting next month, The Sun will relax its paywall in an attempt to attract more traffic via social media, says The Guardian. The News U.K.
Often the most important time in the customer lifecycle is right after the initial sign-up. This email from theSkimm seeks to connect with new members
Hulu, a streaming video-on-demand company, announced it’s dropping the name “Plus” from its premium subscription option. Hulu’s products, both free and paid versions, will be
