Insider Guide to New Product Development Diane Pierson talks about analyzing a competitor’s “brand voice,” use contests as engagement, how email still has the best marketing ROI, how the freelance economy helps startups, and why Fanduel is seeing monster success.
Five on Friday: July 17, 2015 Read More »
Comcast is trying to get in on the over-the-top (OTT) TV game, bringing TV to viewers online instead of through their cable box. They won’t be the first, of course. Netflix, Hulu, Dish, HBO and a host of others beat them to the punch, setting off a cord cutting revolution among millennials and others who don’t want to overpay for a bloated package of channels they don’t watch. Wanting in on the action, Comcast is launching Stream,…
Comcast Cuts the Cord, Sort of, with OTT TV Read More »
In this week’s subscription headlines, you’ll read about coffee subscriptions, Facebook Instant Articles and YouTube’s failure to launch. You’ll also get tips and ideas for growing a subscription business! The New Rules of Paid Content Folio Magazine Facebook Instant Articles Just Don’t Add up for Publishers MIT Technology Review What Ever Happened to that YouTube Subscription Service? The Motley Fool Three Essentials for Building a Cloud Subscription Business Sys-Con Media Streaming Video Now Accounts for 28% of All TV Watching Subscription Insider What Are They Thinking?…
Subscription News Round-up Read More »
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