Savvy subscription marketers aren’t afraid to wake “sleeper” accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how Zapier “woke” them up during their trial…
Zapier Gives Trial Subscribers Time with CEO via Google Hangout Read More »
Many legacy publications are faced with the Herculean task of converting print subscribers into digital ones. The email blast below, sent by Foreign Affairs, is a great example of how to get audiences engaged with your website and digital content.
Foreign Affairs Sends Email to Register Users Read More »
We love the idea of getting digital readers when they’re young, and even encouraging parents and adults to give a digital magazine as a gift to youngsters. The problem for Cricket magazine, however, is that their onboarding is sure to lose them subscribers…
Cricket Struggles to Onboard Young Digital Readers and Gift Recipients Read More »
We love lists! And your subscribers do, too! They’re easy to read and let new subscribers peruse their options. That’s why we like this example from Marketing Profs for its Pro Members.
Marketing Profs Onboards New Subscribers with Bulleted List Read More »
At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell campaign and a retention campaign you should avoid…
LinkedIn Engages Existing Subscribers the WRONG Way (But Not a Bad Cross-Sell Example) Read More »
Before LinkedIn went public, it admitted it needed to do a better job of engaging subscribers. Here’s their initial remedy to that problem (and not a bad one for others to copy)…
LinkedIn Engages Existing Subscribers the RIGHT Way Read More »
We love this onboarding email for one big reason — it’s ultra-personal. That’s conveyed not only by the From name of a real live person, but by the fact that it says it was sent from the person’s iPhone!
GetVero Onboards New Subscribers with Personal Email Sent from iPhone Read More »
We’ve featured the strength of Dropbox emails before, and their renewal reminder is just as strong because of it’s pithy copy and easy-to-skim text…
Dropbox Reminds Annual Subscribers with Pithy Copy, and an Updated Look Read More »
In its most recent renewal notice to subscribers, Carbonite uses three best practices. Find out what they are and swipe them for your next subscriber reminder…
Carbonite Effectively Uses Supporting Copy Below CTA to Retain Subscribers Read More »
Account Updater is the easiest way to keep your subscriber’s credit cards up to date. But if you don’t have that, then the second-best tactic is to have subscribers update their credit cards on your site. Here’s the smartest way to get expired credit card numbers from subscribers WITHOUT sending an email from Aweber.
Aweber Leverages On-Site Messages for Credit Card Updates Read More »
