Need to shut up a friend or colleague who insists subscriptions will never be a significant portion of your revenues? Well, here's some good news out of the U.K. that may just do the trick.The Financial Times (FT) just announced on Monday that it expects its subscription and cover price sales to overtake its print advertising revenue this year.According to Reuters.Digital subscriptions currently make up only 30% of subscription sales at FT (I suspect it's because financial types like to be seen ...
HELLO!
This premium article is exclusively reserved for Subscription Insider PRO members.
Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!
Learn more about Subscription Insider PRO memberships!
Already a Subscription Insider PRO Member?
Please Log-In Here!
