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Lessons From the NY Times and the Economist on Cyber Monday Promotions

At 7:30am ET this morning, The Economist blasted a 75% off sale for Black Monday (aka Cyber Monday) to its email list of former

At 7:30am ET this morning, The Economist blasted a 75% off sale for Black Monday (aka Cyber Monday) to its email list of former subscribers and top prospects. The New York Times is also running a Black Monday sale on, offering 50% off Times Digital gift subscriptions. The offer, featuring a great vanity url – NYTimes.com/cybermonday – ran as a full page ad in the first section of this Sunday’s print edition.

In both cases, the copy was light and repeatedly focused on the deadline: Monday, November 28th only.

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Minal Bopaiah

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