Insight to drive subscription growth

Join

Lessons From the NY Times and the Economist on Cyber Monday Promotions

At 7:30am ET this morning, The Economist blasted a 75% off sale for Black Monday (aka Cyber Monday) to its email list of former

At 7:30am ET this morning, The Economist blasted a 75% off sale for Black Monday (aka Cyber Monday) to its email list of former subscribers and top prospects. The New York Times is also running a Black Monday sale on, offering 50% off Times Digital gift subscriptions. The offer, featuring a great vanity url – NYTimes.com/cybermonday – ran as a full page ad in the first section of this Sunday’s print edition.

In both cases, the copy was light and repeatedly focused on the deadline: Monday, November 28th only.

Minal Bopaiah

Minal Bopaiah

More Articles By Minal Bopaiah

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in:

Convert. Retain. Grow.

Useful Links

Policies & Terms

Get In Touch

Facebook-f Linkedin-in Twitter

©2023 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.

Log In

Join Subscription Insider!

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in.

Access these premium-exclusive features

  • Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives
  • 40% Deep Discounts on Subscription Insider Events and Training Programs.
  • Discounts from Partners, Monthly Office Hours, and More!
  • Member-Only Intel on Recurring Payments & Processing, Subscriber Retention, Subscriber Acquisition & Marketing, Subscriber Management, Legal and Compliance, Enhancing Customer Experience, Product, Pricing & Packaging, Subscription Ops, and More.

Monthly

$ 57
  •  
Join Now
Billed every 30 days.
Cancel any time.

Annually

$ 397
  •  
Join Now
Billed every 365 days. Cancel any time.
POPULAR

Team

$ 997
  •  
Join Now
Billed every 365 days. Cancel any time.

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.