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Minal Bopaiah

Email Marketing May Get Easier Because of Gmail Tabs

News, Subscriber Acquisition /

Email marketing is the most cost-effective acquisition tactic for subscription sites, but 6 months ago, marketers began to worry that Gmail would divert their marketing messages to the Promotions tab of the new Gmail Tabs feature. Turns out they were right, but ironically that’s not a bad thing. That’s because consumers seem to actively searching their Promotions tab, looking for deals and opportunities to shop, according to a recent analysis by Return Path. In its downloadable report, Return…

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47% of The Sun’s 117K Digital Subscribers Are Signing Up Via Mobile

FInance, News, Subscription Apps /

By Minal Bopaiah Just four months after launching a paywall, UK tabloid The Sun has acquired more than 117,000 digital subscribers, and 47% have signed up via mobile devices, according to The Media Briefing. Of those, 101,779 people have paid outright for The Sun’s £2/week subscription price. If The Sun can retain those subscribers from a year, they stand to make £10.5 million in subscriptions. A further 15,590 subscribers have gained access through The Sun’s unique printed code access.…

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47% of The Sun’s 117K Digital Subscribers Are Signing Up Via Mobile

FInance, News, Subscriber Acquisition, Subscription Apps /

Just four months after launching a paywall, UK tabloid The Sun has acquired more than 117,000 digital subscribers, and 47% have signed up via mobile devices, according to The Media Briefing. Of those, 101,779 people have paid outright for The Sun’s £2/week subscription price. If The Sun can retain those subscribers from a year, they stand to make £10.5 million in subscriptions. A further 15,590 subscribers have gained access through The Sun’s unique printed code access. In order to convert print…

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Why Business Insider and Others are Wrong About ‘The Information’

Business Services, Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah As the new kid on the block, we want to extend a hearty “Welcome!” to The Information, the newest niche subscription site, dedicated to covering technology news and the industries disrupted by it. Headed by former WSJ technology reporter Jessica Lessin, the new paid content site drew some ire from other publications and media professionals, apparently perturbed that someone reporting on technology thought their work was good enough to ask for payment. Business Insider jumped on…

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Why Business Insider and Others are Wrong About ‘The Information’

Business Services, Business Strategy, Industry Announcements, News /

As the new kid on the block, we want to extend a hearty “Welcome!” to The Information, the newest niche subscription site, dedicated to covering technology news and the industries disrupted by it. Headed by former WSJ technology reporter Jessica Lessin, the new paid content site drew some ire from other publications and media professionals, apparently perturbed that someone reporting on technology thought their work was good enough to ask for payment. Business Insider jumped on the band wagon, but…

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Case Study Lessons: Content Innovations That Pay Off for B2B Subscription Sites

Business Services, News /

By Minal Bopaiah A number of niche industries have been disrupted by the Internet, and few as radically as the travel industry. That’s why Northstar Media had to come up with a way to reinvent the wheel while driving in order to retain its audience of travel agents and agencies. In 2011, Northstar launched travel42, a subscription site that not only leveraged three of its existing databases for the travel industry, but also added customizable reports. Now…

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Case Study Lessons: Content Innovations That Pay Off for B2B Subscription Sites

Business Services, News /

A number of niche industries have been disrupted by the Internet, and few as radically as the travel industry. That’s why Northstar Media had to come up with a way to reinvent the wheel while driving in order to retain its audience of travel agents and agencies. In 2011, Northstar launched travel42, a subscription site that not only leveraged three of its existing databases for the travel industry, but also added customizable reports. Now its audience…

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Did Facebook Just Become More Relevant to Paid Content Sites?

News, Subscriber Acquisition /

By Minal Bopaiah In a move that seems to be both defensive and offensive, Facebook announced that it will be featuring more “quality” news that sends traffic to digital publishers’ websites. With Twitter’s IPO on the minds of many, particularly media professionals, Facebook seems to be looking to remind us all that it’s the Big Guy in the social media space with more than 1 billion users. Just this week, Facebook announced that traffic to media sites…

Did Facebook Just Become More Relevant to Paid Content Sites? Read More »

Did Facebook Just Become More Relevant to Paid Content Sites?

News, Subscriber Acquisition /

In a move that seems to be both defensive and offensive, Facebook announced that it will be featuring more “quality” news that sends traffic to digital publishers’ websites. With Twitter’s IPO on the minds of many, particularly media professionals, Facebook seems to be looking to remind us all that it’s the Big Guy in the social media space with more than 1 billion users. Just this week, Facebook announced that traffic to media sites from Facebook has tripled int…

Did Facebook Just Become More Relevant to Paid Content Sites? Read More »

Capital New York Re-Launches with Complimentary ‘Pro’ Subscriptions Until February

Industry Announcements, News, Subscriber Acquisition /

By Minal Bopaiah Capital New York, newly acquired by Politico, re-launched today as Capital, with a cleaner design and a “Pro” subscription offering. However, hesitant to scare of the site’s free users, Capital has not yet listed prices to its Pro subscription; instead, Capital is offering complimentary access until February to anyone who signs up. This is a brilliant strategy for sites looking to introduce paid subscriptions to an audience used to free content. The long lead time…

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