Case Study Lessons: Content Innovations That Pay Off for B2B Subscription Sites

By Minal Bopaiah A number of niche industries have been disrupted by the Internet, and few as radically as the travel industry. That’s why
By Minal Bopaiah A number of niche industries have been disrupted by the Internet, and few as radically as the travel industry. That's why Northstar Media had to come up with a way to reinvent the wheel while driving in order to retain its audience of travel agents and agencies. In 2011, Northstar launched travel42, a subscription site that not only leveraged three of its existing databases for the travel industry, but also added customizable reports. Now…...

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