Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

Trinity Mirror Tests FreeWall to Grow Digital Revenue & Engage Readers

Would you interact with an ad on a newspaper site in exchange for free content? The U.K.’s Trinity Mirror hopes so, says The Drum. Trinity Mirror, one of the largest multimedia companies in the U.K., is partnering with Rezonence to include interactive ad formats on its sites using FreeWall. Readers will get mid-way through an article and then be asked to interact with the ad before reading the remainder of the article. Here’s an example…

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WWE Surprises Wall Street with Q2 Profit

Despite a rocky start by Wall Street standards, World Wrestling Entertainment (NYSE:WWE) turned a profit in the second quarter of 2015, just a year and a half into its new subscription business model. Not only did the company earn a profit for the second straight quarter, but WWE earned more from subscription income than it did in annual pay-per-view revenue in any calendar year through 2014. Pretty impressive. WWE launched its new subscription site, the WWE…

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SoundCloud Confirms Rumors of a Subscription Service

Last week SoundCloud, a Berlin-based music distribution platform, confirmed rumors that it is launching a subscription service later this year. Chief Technology Officer and co-founder Eric Wahlforss said the company is looking to generate a third revenue stream to help cover the costs of royalty payments to music artists. Currently, SoundCloud offers over 100 million tracks of music uploaded by artists and DJs, including original tracks, remixes and DJ sets, said the Wall Street Journal. Users…

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Windows 10 Rollout: Implications for Subscribers

This weekend Microsoft rolled out Windows 10 with somewhere between 18 and 67 million installations within the first 48 hours (67 million if you ask Microsoft, 18 million if you believe the source quoted by WinBeta). Tablet and PC users upgrading from Windows 7 and 8.1 get Windows 10 for free for the first year. Windows users upgrading from previous versions will pay $100 or more for the new operating system. For Office users, viewing and…

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Weekly Subscription News Round-up

If you weren’t convinced that the subscription economy was alive and well, this week’s headlines should put you “over-the-top.” {Sorry, we couldn’t resist!} In this week’s news, PayPal’s value has skyrocketed since splitting off from eBay, New York Magazine suffered a “hack attack,” and subscription companies unveiled a successful second quarter. Here are those headlines and more: …

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Subscriber Data Vulnerable after Ashley Madison Hack

“Life is short. Have an affair,” Ashley Madison, a Canadian adultery site, says. As the “most famous name in infidelity and married dating,” the adult site boasts 38.2 million anonymous members in 48 countries, but after a July 19 hack, those members’ identities, addresses, nude photos, sexual fantasies, and other personal information are at risk. On Twitter, the Impact Team claimed responsibility for the attack, saying that Ashley Madison and Established Men need to be permanently…

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Subscription Companies Boast Big Results in Quarterly Earnings Reports

For subscription companies operating on a calendar year, June 30 marked the end of the second quarter for 2015, so Q2 reports are trickling in. Here are highlights from some of the biggest names in the subscription biz: Amazon: The online retail giant reported quarterly net sales of $23.18 million, a 20% increase year over year, and operating income of $464 million, compared to an operating loss of $15 million from this time last year. The…

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Flickr Brings Back Flickr Pro After 2 Year Hiatus

Last week Yahoo announced that it is bringing back the Flickr Pro account, a premium upgrade from its basic, free photo sharing and storage service, says Wired magazine. For $49.99 a year, if paid annually, Pro members get a more robust, ad-free photo sharing and storage experience complete with advanced stats and various discounts. Both the free and Pro accounts now have a 1 TB storage maximum; Pro users previously had unlimited storage. Yahoo had stopped…

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Salt Lake Tribune Offers Ad-Free Experience for $9.99/Month

Last week the Salt Lake Tribune launched a premium membership program to offer subscribers the opportunity to enjoy an ad-free experience. For $9.99 a month, premium members can access an ad-free, digital version of the Salt Lake Tribune and get priority invites to monthly events. As an alternative, sustaining members can pay $4.99 a month to get early invitations and priority admission to those same events, but they’ll have to tolerate the ads. Why the membership…

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PayPal’s Value Skyrockets after Split from eBay

On July 20, PayPal officially split off from eBay, making it an independent public company trading on the Nasdaq Stock Market (PYPL). Within hours, PayPal was valued at $49.5 billion – more than eBay, Netflix and Twitter, according to Business Insider and Statista. The company celebrated the move with the historic pushing of the PayPal button to ring the opening bell at Nasdaq last Monday. “As the world’s open, digital payments platform and most trusted and…

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