Trinity Mirror Tests FreeWall to Grow Digital Revenue & Engage Readers

Would you interact with an ad on a newspaper site in exchange for free content? The U.K.’s Trinity Mirror hopes so, says The Drum.
Would you interact with an ad on a newspaper site in exchange for free content? The U.K.'s Trinity Mirror hopes so, says The Drum. Trinity Mirror, one of the largest multimedia companies in the U.K., is partnering with Rezonence to include interactive ad formats on its sites using FreeWall. Readers will get mid-way through an article and then be asked to interact with the ad before reading the remainder of the article. Here's an example…...

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