Discover the new online marketing technique that can help you sell more subscriptions and increase engagement!Erik Matlick, CEO of Madison Logic, explains how behavioral targeting can augment your email marketing program, making you a true multi-touch, multi-channel marketer. Discover:
- How Consumer Reports is using this technology for subscription sales
- How many days B2B prospects usually wait between discovery and downloading your materials
- How one behavioral targeting campaign led to a 30% lift in Webinar attendance!
- Expected costs and ROI for this new marketing channel