Zagat: Down But Not Out?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This week, Google announced that it had sold its Zagat guide business, for which it paid a stunning $151 million in 2011, for "an undisclosed amount" to a company you've likely never heard of, The Infatuation. It's an ignominious development for the former household name brand, and true pioneer in the data business. Well before the Internet, Zagat had blazed new trails in the area of user-generated content and consumer reviews. Tim and Nina Zagat, the founders, proved to be creative and talented...

 


HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!


Already a Subscription Insider PRO Member? 
Please Log-In Here!

Up Next

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.