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Why Subscription-Based Online Publishers Should Fight Against Ad Tracking

Websites with dedicated (and paying) audiences will benefit if advertisers cannot follow users around the Internet.

Nowadays, advertisers can follow specific individual people from site to site -- you've seen it when you put a doodad into Site A's shopping cart, but ads for that doodad appear on Site B and C and D. Somehow, they know it's you, and they want to remind you to go buy the thing you left in that cart. Advertisers think this is peachy. They want to be able to track you as you browse the Web. And they want to put specific ads in front of YOU, yourself as an individual, maybe by your name, or at the ...

 

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