Where Disruptors Fear to Tread: Manipulating Google Business and Map Maker

User-generated content can be used to manipulate

A recent article in the New York Times paints a stunning and detailed picture of the lengths some lead generation businesses (in this case offering locksmith services) will go in pursuit of top search results listings and even more importantly, the perception of a local presence. This article was first published on the Infocommerce Group Blog. The article details business practices that are pretty rough. The idea is that when people are locked out of their homes or cars, they want the fastest po...

 


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