We have heard a lot in the past few weeks about the travails of Facebook, as it became widely known that many millions of its user profiles had been,  for lack of a better term, hacked. That, in turn, brought Facebook's advertising microtargeting capabilities into focus, creating more widespread privacy concerns. But does the average data publisher have to worry about privacy? The short answer is yes. Data publishers, including B2B data publishers, often control a wealth of extremely valuable da...