Visualizing “Big Data”? Don’t Forget to Connect “Little Data” to Achieve Ground-breaking Insights

Where the Value is in Visual Data

The New York Times recently reported on the results of a fascinating project conducted at Stamford University. Using over 50 million images drawn from Google Street View, along with ZIP code data, the researchers were able to associate automobile ownership preferences with voting patterns. For example, the researchers found that the type of vehicles most strongly associated with Republican voting districts are extended-cab pickup trucks. While this particular finding may not surprise you, the un...

 


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