The Recorder’ Gets Paper-Friendly Audiences to Subscribe Online

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When speaking to Brian Hunt about his upcoming talk at Subscription Site Insider's April Summit in San Francisco, he mentioned that his publication, The Recorder -- which provides California attorneys with daily industry updates -- has done a better than average job of targeting an old-fashioned marketplace that loves paper to subscribe to their online content.How did The Recorder do it? Brian will give the full answer at the Summit, but we suspect their highly effective site tour video had some...

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