When speaking to Brian Hunt about his upcoming talk at Subscription Site Insider’s April Summit in San Francisco, he mentioned that his publication, The Recorder — which provides California attorneys with daily industry updates — has done a better than average job of targeting an old-fashioned marketplace that loves paper to subscribe to their online content.How did The Recorder do it? Brian will give the full answer at the Summit, but we suspect their highly effective site tour video had something to do with it. With lovely blue highlighting, the video has a professional quality while explaining the basics of navigating the site, including the multiple ways one can search for a particular topic or article. While this may seem rudimentary for digital publishers, it’s imperative that these easy messages are conveyed to paper-friendly audiences in clear, concise language with visual displays. If the video’s well done (i.e., a calming narrative voice, clear visuals, and smooth transitions), even an advanced user will sit through it– and leave with a better impression of your publication.The Recorder also does some other interesting things — like providing both a free 30-day trial of full content (with credit card) and a 90-day trial of limited content.