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Ten Strategies to Minimize Involuntary Subscriber Churn

Edgar Chen, Senior Customer Success Manager for Recurly discusses how businesses can increase the lifetime value of their subscribers.

How do you recover revenue after churn and increase the lifetime value of your customers? This is one of the most important questions a subscription business can focus on. Churn – when customers stop doing business with a company – is often thought has having a singular definition. However, according to Edgar Chen, Senior Customer Success Manager for Recurly, there are two definitions for Churn: Voluntary Churn: The subscription churned because the customer canceled it themselves. For example, t...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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