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Time, Inc. recently announced a brilliantly simple and smart deal with a company called Audience Partners, just in time for the 2016 election season. Simply stated, it is overlaying its massive consumer database with voting data from Audience Partners that has created a National Online Voter File database. This article was first published on the InfoCommerce Group Blog. Hopefully, your head is already spinning with the possibilities for your own audience database. In the B2B world, a voter overl...

 

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Russell Perkins

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