STAT PACK – Pay TV in the U.S.

Global and U.S. market overview, market leaders, audiences, cord-cutting and more

Industry experts predict that cord cutting will continue to grow exponentially as viewers choose streaming video as an alternative more frequently. In this STAT PACK report, we share the latest pay TV intelligence, including which pay TV companies have the most subscribers, what percentage of Americans are using paid OTT services versus watching free streaming television or using TV network apps like Comcast, the share of households using streaming SVOD daily by age group and more! Complete with source citations, this report is filled with information perfect for your next presentation or white paper.

Global market overview

Number of pay TV subscribers worldwide 2019-2025, by country
Pay TV subscriber additions worldwide 2019, by region
Pay TV subscriber additions worldwide 2018, by technology
Pay TV penetration rate 2020, by country
Global pay TV revenue 2019-2023, by region

U.S. market overview

Number of pay TV householders in the U.S. 2013-2023
Pay TV penetration in the U.S. 2010-2019
Revenue of U.S. cable and pay TV providers 2005-2018
Expenses of U.S. cable and pay TV providers 2007-2018
U.S. cable and pay TV providers revenue 2010-2018, by source
Consumer expenditure on entertainment in the U.S. 2017-2020, by segment

Market leaders

Pay TV providers with largest number of subscribers in the U.S. 2019
Dish Network: number of video subscribers 2011-2019
AT&T: number of video subscribers in the U.S. 2014-2019
Comcast: number of video subscribers in the U.S. 2014-2019

Audiences

Corded pay TV subscribers using streaming services in the U.S. 2018
Share of households streaming SVOD daily in the U.S. 2019, by user age groups
Traditional pay TV vs. subscription streaming video in the U.S. 2017, by age
U.S. teens: video content consumption 2015-2019, by platform

Cord cutting

Number of cord cutting households in the U.S. 2019-2023
Growth of the number of pay TV households in the U.S. 2019, by type
Likelihood to cut the cord in the U.S. 2015-2019
Reasons for termination of cable subscriptions in the U.S. 2018-2019
Number and share of cord cutters/nevers in the U.S. 2014-2019

Video on demand (VOD)

Share of householders streaming SVOD daily in the U.S. 2019, by user age group
U.S. consumer spending on digital home entertainment 2019-2019, by type
Netflix subscribers among VOD users in the U.S. 2018, by age
Amazon Prime Video subscribers among VOD users in the U.S. 2018, by age
HBO Go subscribers among VOD users in the U.S. 2018, by age
Hulu subscribers among VOD users in the U.S. 2018, by age

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Filed in Consumer Services, Data and IoT, Entertainment and Streaming, Research and Benchmarks, Subscriber Only

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!