What’s the point of using a social media channel if your audience isn’t using it? While social media experts expect that the new Google social network, Google+, will go mainstream as Facebook has, it isn’t quite there yet. Bime Analytics reports that in their sample study of Google+ users:
- 70% are male though the number of female users is inching up slowly
- the predominant occupations of current users are tech workers and students
- the top companies employing users include Google, Accenture, IBM, Infosys, Apple, Best Buy, Hewlett-Packard
- 83% of current users are classified as inactive
Even if your audience isn’t predominantly male or tech-focused, keep an eye on Google+ as it picks up steam.