STATPACK: Small Business Marketing Trends

Marketing a smaller business is unique. From budgets to what actually works and doesnt work for acquiring subscriptions to your processes and tools

Marketing a smaller business is unique.  From budgets to what actually works and doesn’t work for acquiring subscriptions to your processes and tools for getting your marketing done. In this Subscription Insider STATPACK, we look at marketing trends specifically focused on small businesses.

Compare how your subscription compares and understand how small businesses are doing their marketing:

  • How do small businesses market themselves and how effective is it?
  • Learn the marketing tools they use including automation software.
  • Understand what tactics they are using from what digital channels, content marketing, mobile, and social platforms they use for marketing.
  • Learn how small businesses leverage social media and traditional media to get in front of their target customers.

Table of Contents.
1. Overview

  • Organizational structures responsible for SMBs marketing activities in the U.S. 2017
  • U.S. small businesses: marketing spending 2017
  • Leading marketing objectives of SMBs in the U.S. in 2018
  • Planned use of selected marketing media and tactics by U.S. SMBs 2018
  • SMBs planned spending changes on marketing & media channels in the U.S. 2017
  • Weekly time spent on marketing according to U.S. SMBs 2017
  • U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
  • View on marketing effectiveness among U.S. SMBs 2016-2018

2. Marketing tools

  • Number of marketing software products used by U.S. SMBs 2017
  • SMBs marketing application of automation software in the U.S. in 2017
  • Leading tools used to track customer information according to U.S. SMBs 2017
  • SMBs adoption of selected AI functionalities in the U.S. 2017

3. Digital marketing tactics

  • Small businesses purchasing selected digital marketing channels in the U.S. 2017
  • SMB marketers who plan to increase the usage of selected content types worldwide 2017
  • U.S. small company mobile app adoption 2018
  • U.S. small businesses: SEO activities 2017
  • U.S. small businesses: PPC adoption 2017
  • U.S. SMBs focusing holiday digital ad budgets to selected channels 2018

4. Social media

  • U.S. small businesses: social media marketing use 2017
  • U.S. businesses: social media marketing goals 2017
  • U.S. small businesses: time spent on social media marketing 2017
  • U.S. small businesses: social media advertising spending 2017
  • U.S. small businesses: profitability of social media ads 2017
  • Share of SMBs in the U.S. gaining customers via social posting 2016-2018

5. Traditional marketing tactics

  • Trade fair visits marketing adoption among SMEs in the U.S. 2016
  • Outdoor advertising adoption among SMEs in the U.S. 2016
  • Magazine advertising adoption among SMEs in the U.S. 2016
  • U.S. SMBs: community sponsorship adoption 2016
  • U.S. SMBs: direct mail adoption 2016

6. Reference

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