STATPACK: Mobile App Monetization

Subscription mobile app are doing very well, thank you. How well? This Subscription Insider STATPACK provides insights and statistics on mobile app monetization, including

Subscription mobile app are doing very well, thank you. How well? This Subscription Insider STATPACK provides insights and statistics on mobile app monetization, including subscription-based mobile apps. It includes an overview of leading app store metrics as well as various forecasts regarding app revenue and contains statistics on app stores, gaming apps, app buyers, and information on the most relevant trends.

Download the 124-page PowerPoint with 47 charts and graphs (with two embedded excel charts) to access this trend data on mobile app monetization.

Table of Contents

1. Overview

  • Share of worldwide mobile app revenues 2017, by channel
  • Global mobile app revenue 2021, by category
  • Total global mobile app revenues 2015-2020
  • Worldwide mobile app net-to-publisher revenues 2015-2020, by region
  • U.S. mobile app install advertising spending 2014-2016
  • U.S. mobile download and in-app revenue distribution 2013-2016
  • Global m-commerce developer billing method preference 2016
  • U.S. app store composition 2016, by business model
  • Leading mobile app monetization methods worldwide 2017
  • Leading mobile app SDK categories worldwide 2016
  • Leading mobile app monetization SDKs worldwide 2016
  • Leading mobile app analytics SDKs worldwide 2016

2. App stores

  • Apple, Google, and Microsoft: revenue comparison 2008-2016
  • Number of apps available in leading app stores 2017
  • Number of active apps from the iTunes App Store as of July 2017
  • Apple App Store: number of downloads as of June 2017
  • Most popular Apple App Store categories 2018
  • Google Play: estimated revenue 2014-2019
  • Apple App Store: average app price 2018
  • Annual Apple App Store sales 2013-2016
  • Annual Apple App Store iOS developer payout 2015-2017
  • Total Apple App Store iOS developer payout 2014-2018
  • Google Play: number of available apps 2009-2017
  • Google Play: number of Android app downloads 2010-2016
  • Distribution of free and paid Android apps 2017
  • Companies’ own app marketing adoption among SMEs in the U.S. 2016

3. App publishers

  • Top mobile app publishers in the U.S. 2017, by audience
  • Top mobile app publishers in the U.S. 2017, by user reach
  • Time spent on leading mobile app publishers in the U.S. 2017
  • Leading non-gaming Android app publishers worldwide in 2017, by downloads
  • Leading non-gaming app publishers in Google Play in the U.S. 2017, by downloads
  • Leading iPhone non-gaming app publishers in the U.S. in 2017, by downloads
  • Leading iPhone non-gaming app publishers worldwide in 2017, by downloads
  • Leading iPad non-gaming app publishers in the U.S. 2017, by downloads
  • Leading non-gaming Android app publishers worldwide. 2017, by revenue
  • Leading non-gaming Android app publishers in the U.S. 2017, by revenue
  • Leading iPhone non-gaming app publishers in the U.S. in 2017, by revenue
  • Leading iPhone non-gaming app publishers worldwide in 2017, by revenue
  • Leading iPad non-gaming app publishers in the U.S. 2017, by revenue  

4. App buying

  • Global paid mobile app revenue 2013-2019, by region
  • In-app purchase rate among mobile users worldwide 2016, by region
  • Average size for in-app purchases worldwide 2016, by region
  • Monthly in-app purchases per app worldwide 2016, by category
  • Average in-app purchase size per user per app worldwide 2016, by OS
  • U.S. consumer spending on Google apps and in-app purchases in the past 12 months 2017
  • U.S. consumer spending on Amazon apps and in-app purchases in the past 12 months 2017
  • U.S. spending on Facebook apps and in-app purchases in the past 12 months 2017
  • Most appealing app pricing models according to U.S. users 2014
  • U.S. smartphone app download motivation 2016
  • Leading challenges according to U.S. premium publishers 2016

5. Mobile gaming

  • Global mobile gaming app revenue 2015-2020
  • Share of mobile games on Google Play 2016, by monetization type
  • Share of free mobile games on Google Play 2016, by monetization model
  • LINE app: quarterly revenue 2012-2015
  • Daum Kakao quarterly gaming sales Q1 2014-Q3 2017
  • Top grossing iOS mobile gaming apps 2018, ranked by daily revenue

6. References


Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.

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