STATPACK: Marketing Technology Trends

This Subscription Insider STATPACK provides statistical information about trends in marketing technology and its implementation. Understand adoption trends, platforms, M&A activity, budgets & spending, salaries & positions related to marketing technology, use and effectiveness, and even the use of AI within platforms.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this is editable 84-page PowerPoint deck with 37 charts with three embedded Excel charts.

Table of contents

1. Overview

Marketing automation software revenue worldwide 2016-2021
Marketing automation solutions market share in the U.S. 2018
AdTech companies – revenues 2018
Degree of MarTech implementation in U.S. companies 2016
Entity responsible for MarTech purchases worldwide 2016
MarTech: number of M&A deals worldwide 2013-2018
Media: value of mergers and acquisitions from 2014 to 2017, by sector
Marketing departments with responsibility for MarTech functions in the U.S. 2016
B2B marketing technology tactics adoption level in the U.S. in 2016
Number of marketing technologies used in U.S. companies 2017
MarTech adoption worldwide 2016

2. Budgets and spending

U.S. marketing channel investment priorities 2017
Reasons for investing in marketing technology worldwide 2017
Allocation of marketing budgets 2016-2017, by segment
Allocation of marketing technology budget 2016, by target
Planned MarTech purchases in U.S. companies 2017
MarTech tools used in U.S. companies 2016
Corporate MarTech budget in the U.S. 2017
Marketing technology budgets plans of U.S. marketers 2017
Corporate SEO tools spending 2016
Salaries in MarTech in the U.S. 2018, by position

3. Usage and effectiveness

Leading marketing technology features used by U.S. B2B marketers 2017
Features seen as most important when choosing a marketing automation vendor U.S. 2018
B2B marketing technology tactics effectiveness perception in the U.S. in 2016
Marketing analytics usage in the U.S. 2012-2018
Degree of marketing systems integration in companies worldwide 2016
Use of big data to improve marketing effectiveness worldwide 2016
Obstacles to MarTech implementation in U.S. companies 2016
Technical barriers to building a joined-up view of customer journey worldwide 2016

4. Artificial intelligence use

Views on AIs impact on ad purchasing and targeting in the U.S. 2018
Views on AIs importance in the U.S. advertising industry future 2018
Views on AIs influence on advertising performance in the U.S. 2018
Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
Marketers view of financial transparency related to AI-run ads in the U.S. 2018
Marketers view of operational transparency related to AI-run ads in the U.S. 2018
Marketers view of decision transparency related to AI-run ads in the U.S. 2018
Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018

5. Reference