Did you know that there were an estimated 103 million monthly podcast listeners in the United States last year? That number is expected to grow to 120 million in 2021. With Joe Rogan, Bill Simmons and Prince Harry producing podcasts, the streaming audio format continues to grow in popularity across the country. As a result, we’re seeing companies like Spotify, Amazon and SiriusXM grow their podcasting content catalogs by acquiring smaller podcast publishers. We expect that trend to continue into 2021 with additional acquisitions and contraction of the podcast marketplace.
In this STAT PACK, available only to Subscription Insider members, we’ll explore the most popular podcasts and platforms, revenue of the top podcast publishers, popularity by state, demographics, trends, predictions and more.
Table of Contents
Publishers and hosts: financials
- Revenue of the highest earning podcasts worldwide 2019
- iHeart Media revenue 2015-2019
- Stitcher’s global revenue 2017-2019
- NPR revenue in the U.S. 2015-2020
- NPR investment in podcasting in the U.S. 2018-2020
- Spotify revenue 2013-2019
- Acquisition spend on podcasting by Spotify 2019-2020
- LibSyn: global revenue 2017-2019
Leaderboard
- Leading podcast publishers in the U.S. 2020, by monthly unique audience
- NPR: number of podcast users 2014-2019
- Apps used to listen to podcasts in the U.S. 2019-2020
- Podcast providers in the U.S. 2020
- Podcast download share from Spotify in the U.S. 2018-2019, by state
- LibSyn: number of podcast downloads 2018-2019
- LibSyn: number of podcasts hosted 2015-2019
Audience overview
- Podcast reach in the U.S. 2017-2024
- Number of podcast listeners in the U.S. 2014-2023
- Podcast subscriptions by U.S. consumers in 2019-2020
- Share of U.S. adults aware of the term podcasting 2006-2020
- Share of U.S. consumers who listen to audio podcasts 2006-2020
- Audio podcast consumption in the U.S. 2008-2020
- Weekly podcast consumption in the U.S. 2013-2020
Audience demographics
- Share of people who listen to podcasts monthly in the U.S. 2017-2020, by age group
- Monthly podcast consumers in the U.S. 2020, by gender
- Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
- Growth in daily podcast reach among Millennials U.S. 2018-2019, by gender/ethnicity
- Podcast listener diversity in the U.S. 2019
Consumption
- Share of time spent listening to audio sources by U.S. podcast listeners 2019
- Spoken word audio content listening in the U.S. 2014-2020, by platform
- Leading reasons for listening to podcasts in the U.S. 2019
- Most popular podcast genres in the U.S. 2020
- Frequency of podcast news consumption in the U.S. 2020
- Frequent locations for listening to podcasts by U.S. 2019
- Devices used to play podcasts in the U.S. in 2019
- Time spent with podcasts in the U.S. 2019, by daypart
