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STAT PACK: Cord Cutting in the United States

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Viewing habits of Americans have changed in the last few years with more cable subscribers cutting the cord in favor of streaming services. In 2021 alone, DIRECTV lost 1.9 million cable subscribers and Comcast lost 1.67 million. In a recent survey 33% of adults said they are likely to cancel their cable TV subscription this year. Meanwhile, the number of subscri9bers to virtual multichannel video programming distributor (vMVPD) services in the U.S. is growing, with Hulu + Live TV getting the lar...

 

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
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