STAT PACK: Cord Cutting in the United States

Viewing habits of Americans have changed a lot in recent years with more subscribers cutting the cable cord.

Viewing habits of Americans have changed in the last few years with more cable subscribers cutting the cord in favor of streaming services. In 2021 alone, DIRECTV lost 1.9 million cable subscribers and Comcast lost 1.67 million. In a recent survey 33% of adults said they are likely to cancel their cable TV subscription this year. Meanwhile, the number of subscri9bers to virtual multichannel video programming distributor (vMVPD) services in the U.S. is growing, with Hulu + Live TV getting the largest share at 4.3 million subscribers. Get these cord cutting statistics in our latest STAT PACK.

Overview

Global pay TV revenue 2015-2026, by country
Pay TV penetration in the U.S. 2010-2021
Number of pay TV households in the U.S. 2013-2026
Total subscriber losses for cable companies in the U.S. 2014-2021
Consumer expenditure on video entertainment in the U.S. 2017-2020, by segment

Select pay TV providers

Subscriber losses for selected cable companies in the U.S. 2021
DirecTV: no of video subscribers in the U.S. 2014-2021
Comcast: no of video subscribers in the U.S. 2014-2021
Dish Network: no of video subscribers in the U.S. 2014-2021
Altice: no of video subscribers in the U.S. 2014-2021
Mediacom: no of video subscribers in the U.S. 2014-2021

Consumer behavior

Likelihood to cut the cord in the U.S. 2020-2022
Number and share of cord-cutters/nevers in the U.S. 2014-2020
Share of adults receiving pay TV in the U.S. 2015-2021, by age
Reasons for cutting the cord in the U.S. 2022
Usage of streaming services after cutting the cord in the U.S. 2022
Impact of the coronavirus on pay TV cancelation in the U.S. 2020-2021

Streaming and vMVPDs vs. pay TV

Consumer spend on pay TV and SVOD in the U.S. 2016-2026
Pay TV subscribers using video service bundles in the U.S. and Canada 2021
U.S. teens: video content consumption 2015-2021, by platform
Number of TV channel bundle households in the U.S. 2016-2021
Number of vMVPD subscribers in the U.S. 2021
Number of channels on vMVPD platforms in the U.S. 2022

Cord-Cutting-in-the-US-June-23-2022 Download

Filed in Consumer Services, Data and IoT, Entertainment and Streaming, Subscriber Only

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!